On the brink, under his very hand as he crouched, he found it, a thin vein of sparkling gold running from an outcropping of ore to the edge and down across the silvery floor.> - People of the Black Circle
Merchants and Kings alike will tell you that gold is more powerful than any sorcery. It is gold that keeps bellies full, armies equipped, and the commoners entertained. A pauper may be free, but gold offers an entirely different type of freedom.
Gold is too soft to be used in the forging of weapons, but it is a highly sought after alchemical ingredient. It can be ground into a fine dust and ingested or melted down and used to create jewelry and other trinkets.
Some sages argue that gold has properties that ward against creatures of the Outer Dark, but other, wiser sages have pointed out that wearing gold to ward off such creatures will attract the attention of a complete different class of unsavory being.